Rocco DiSpirito is an award winning chef and author of ten highly-acclaimed cookbooks, including back-to-back #1 New York Times bestsellers Now Eat This! and Now Eat This! Diet. Rocco’s newest book, The Pound a Day Diet, debuted January 7, 2014 and became an instant #1 New York Times best seller. A cultural phenomenon that revolutionizes dieting, The Pound a Day Diet is designed to help you lose up to five pounds every five days – without frustrating plateaus – all while enjoying your favorite foods.

Rocco is on a mission to change people’s perception of healthy food by proving that healthy and delicious are not mutually exclusive. As such, he created a personalized, weight loss coaching and food delivery service upon which The Pound a Day Dietbook is based. As a result of this program, Rocco’s clients have experienced significant, rapid, safe, and life-altering weight loss, all while enjoying delicious meals all day long.